What's Live & What's Coming
Live on Payhip — 9
| Product | Price (CAD) | Stage | Link |
|---|---|---|---|
| Chloe & Farm Friends Sticker Pack | $3.99 | Live | payhip.com/b/45IXO |
| Deathlayer Hens Sticker Pack | $3.99 | Live | payhip.com/b/HkyFV |
| Ontario Pollinators Sticker Pack | $3.99 | Live | payhip.com/b/VBUfy |
| Chloe Phone Wallpaper Pack — Four Seasons | $4.99 | Live | payhip.com/b/K9oUp |
| Chloe's Garden Colouring Book Vol. 1 | $7.99 | Live | payhip.com/b/Wdp45 |
| Canning Jar Label Pack — Farmhouse Pantry | $6.99 | Live | payhip.com/b/QaNXS |
| Southern Ontario Seed-Starting Calendar & Tracker (Zones 5/6) | $9.99 | Live | payhip.com/b/2FDaY |
| River Charcuterie Board — Build Plan (Blueprint #1) | $12.00 | Live | payhip.com/b/m2pGM |
| Chloe's Christmas Sticker Pack | $5.99 | Live | payhip.com/b/SkEMs |
Blueprint plans — Warden-cleared, listing next
| Product | Price (CAD) | Stage |
|---|---|---|
| Pressed-Flower Pendant — Build Plan (Blueprint #2) | $8.00 | Sales edition cleared · copy gate passed · listing next |
| Planter Box / Herb Planter — Build Plan (Blueprint #3) | $10.00 | Sales edition cleared · copy gate passed (one-line fix) · listing next |
| End-Grain Cutting Board — Build Plan (Blueprint #4) | $12.00 | Sales edition cleared · copy gate passed · listing next |
| Live-Edge Charcuterie Board — Build Plan (Blueprint #5) | $10.00 | Sales edition cleared · copy gate passed · listing next |
| Floating Shelves — Build Plan (Blueprint #6) | $10.00 | Sales edition cleared · copy gate passed (one-line fix) · listing next |
Blueprint plans #7–24 — sales editions to build
| Product | Price (CAD) | Stage |
|---|---|---|
| Personalized Wooden Sign — Build Plan (#7) | $8–14 range | Sales edition to build |
| Wooden Coasters — Build Plan (#8) | $8–14 range | Sales edition to build |
| Bath Tray — Build Plan (#9) | $10.00 | Sales edition to build |
| Wine Rack / Bottle Display — Build Plan (#10) | $8–14 range | Sales edition to build |
| Key Holder / Entryway Organizer — Build Plan (#11) | $9.00 | Sales edition to build |
| Candle / Tealight Holders — Build Plan (#12) | $8–14 range | Sales edition to build |
| Geode Floral Resin Coasters — Build Plan (#13) | $8–14 range | Sales edition to build |
| Resin Jewelry Dish / Trinket Tray — Build Plan (#14) | $8.00 | Sales edition to build |
| Resin Bookmark — Build Plan (#15) | $8–14 range | Sales edition to build |
| Resin Keychain — Build Plan (#16) | $8–14 range | Sales edition to build |
| Resin Night Light Lamp — Build Plan (#17) | $8–14 range | Sales edition to build |
| Resin Wall Clock — Build Plan (#18) | $8–14 range | Sales edition to build |
| Resin Christmas Ornaments — Build Plan (#19) | $8.00 | Sales edition to build · seasonal timing |
| Ocean Wave Resin Serving Tray — Build Plan (#20) | $8–14 range | Sales edition to build |
| Resin-Inlay Cutting Board — Build Plan (#21) | $14.00 | Sales edition to build |
| Live-Edge River Side Table — Build Plan (#22) | $19.00 | Sales edition to build |
| Epoxy River Coasters — Build Plan (#23) | $8–14 range | Sales edition to build |
| Wood + Resin Pendant Necklaces — Build Plan (#24) | $9.00 | Sales edition to build |
Scout's Batch 2 lane #1 — homestead spreadsheets
| Product | Price (CAD) | Stage |
|---|---|---|
| Egg & Flock Tracker (spreadsheet) | $9.99 | Batch 2 · top-ranked lane · queued |
| Canning & Pantry Tracker (spreadsheet) | $7.99 | Batch 2 · queued |
| Farmstead Pack (spreadsheet bundle) | $14.99 | Batch 2 · queued |
Catalogue queue — Batch 2
| Product | Price (CAD) | Stage |
|---|---|---|
| Garden Planner Sticker Pack — Chloe Edition | $6.99 | Catalogue queue · Batch 2 |
| Chicken Keeper Sticker Pack | $4.99 | Catalogue queue · Batch 2 |
| Chloe & the Flock Colouring Book | $6.99 | Catalogue queue · Batch 2 |
| Ontario Farmstead Bundle | $14.99 | Catalogue queue · Batch 2 · lands once its parts exist |
| Chicken Keeper's Log Book | $7.99 | Catalogue queue · Batch 2 |
| Harvest & Canning Log | $6.99 | Catalogue queue · Batch 2 |
| Chloe Printable Art Set — The Garden Year | $9.99 | Catalogue queue · Batch 2 |
| Fox Feather Greeting Card Pack | $7.99 | Catalogue queue · Batch 2 |
Catalogue queue — Batch 3
| Product | Price (CAD) | Stage |
|---|---|---|
| Grow Room & Seedling Sticker Pack | $4.99 | Catalogue queue · Batch 3 |
| Fox & Feather Botanicals Sticker Pack | $4.99 | Catalogue queue · Batch 3 |
| Ontario Wildflowers Colouring Book | $7.99 | Catalogue queue · Batch 3 |
| Little Gardeners Activity Pack | $8.99 | Catalogue queue · Batch 3 |
| Printable Plant Marker Set | $4.99 | Catalogue queue · Batch 3 |
| Seed Packet Envelope Templates + Seed Inventory | $5.99 | Catalogue queue · Batch 3 |
| Deathlayer Hen Art Print Duo | $5.99 | Catalogue queue · Batch 3 |
Catalogue queue — Batch 5
| Product | Price (CAD) | Stage |
|---|---|---|
| Chloe Expressions Pack | $3.99 | Catalogue queue · Batch 5 |
| Chloe's Garden Colouring Book Vol. 2 | $7.99 | Catalogue queue · Batch 5 |
| Farm Word Games Pack | $5.99 | Catalogue queue · Batch 5 |
| Zones 5/6 Direct-Sow & Succession Chart | $4.99 | Catalogue queue · Batch 5 |
| Chloe Desktop Wallpaper Pack | $4.99 | Catalogue queue · Batch 5 |
| "Supervised by the Hens" Printable Sign Set | $5.99 | Catalogue queue · Batch 5 |
Catalogue queue — Batch 6 (seasonal + gift)
| Product | Price (CAD) | Stage |
|---|---|---|
| Colour-Your-Own Seed Packets | $4.99 | Catalogue queue · Batch 6 |
| Cut-Flower Garden Planner (Ontario) | $8.99 | Catalogue queue · Batch 6 |
| Fox & Feather Botanical Art Set | $9.99 | Catalogue queue · Batch 6 |
| Chloe Gift Tag & Wrap Sheet Pack | $3.99 | Catalogue queue · Batch 6 |
| Chloe's Halloween Sticker Pack | $5.99 | Catalogue queue · Batch 6 · seasonal |
| Harvest & Thanksgiving Printable Set | $6.99 | Catalogue queue · Batch 6 · seasonal |
| Holiday Card Pack — From the Farm | $7.99 | Catalogue queue · Batch 6 · seasonal |
Catalogue queue — Batch 7+
| Product | Price (CAD) | Stage |
|---|---|---|
| Spring Seed-Starting Sticker + Chart Bundle | $9.99 | Catalogue queue · Batch 7 · spring |
| Mother's Day Garden Gift Set (Digital) | $8.99 | Catalogue queue · Batch 7 · seasonal |
| Canada Day Farm Sticker Mini-Pack | $3.99 | Catalogue queue · Batch 7 · seasonal |
| Blueprint Bundle — Kitchen & Table Collection (Plans #1, #4, #5, #21) | $29.00 | Catalogue queue · Batch 6 · lands once its plans are listed |
The Ohhh List — Batch 8 (Terry-approved Oct 27)
| Product | Price (CAD) | Stage |
|---|---|---|
| #55 Chloe Phone Kit — icons, widgets + wallpapers | $7.99 | Wave A · trend-check Oct 28, then build · fast, existing art |
| #52 Flock Trading Cards — Series 1 (Chloe = chase card) | $6.99 | Wave A · trend-check Oct 28, then build · Series 2 at Christmas |
| #54 Printable Chloe Advent Calendar | $8.99 | Wave A · DEADLINE: production by early November |
| #51 Fox Feather Farm in a Box — printable paper diorama | $9.99 | Wave B |
| #53 Chloe Storybooks — first: Chloe and the First Snow | $5.99 each | Wave B · then The Last Acorn |
| #56 Cozy Streamer Pack — Twitch overlays & screens | $14.99 | Wave C |
| #58 Live Wallpapers — Moving Chloe Scenes | $5.99 | Wave C · animation pipeline must be proven on one scene first |
| #57 "Fox-Feather My Pet" Commissions | $29.99 | Wave C · needs Host intake/delivery process designed before listing |
| #59 The Last Acorn — Print-and-Play Board Game | $9.99 | Later phase · needs design + honest playtesting before sale |
Storefront & Channels
4 pages — Home · Shop · Story · Policies. foxfeatherfarms.com redirects to .ca. HTTPS + HSTS on, Bot Fight Mode on.
9 products live, automatic digital delivery, free plan. Stripe connected by Terry (Oct 27); PayPal not connected (optional).
Website claimed Oct 27 (Rich Pins unlocked). 9 boards created; first 4 pins published, remaining 16 rolling at 3–4/day.
Drafts ready in the Phase 1 launch pack. Page creation clicks are Terry's hands.
Scorecard — the five empire numbers
The Crew — click a member
Terry — Owner
The Top · Status: Owner
Role & responsibilities
Final say on all of it: products, prices, posts, purchases. If money moves, Terry approved it first. His hands are the empire's scarcest resource — his role is approvals, knowledge check-ins, occasional photos, and publishing clicks.
Tasks assigned
- Register foxfeatherfarms.ca + .com — Done — Oct 27 (≈US$19.65/yr, auto-renew on)
- Connect Stripe to the Payhip store — Done — Oct 27
- Create the Phase 1 Facebook Pages — Waiting — creation clicks are his hands
- Enable Cloudflare account 2FA — Waiting — needs his authenticator in person
Current progress
Launch-night items complete: domains registered, Stripe connected, 9 products live under his approvals.
Recent deliverables
- Domains foxfeatherfarms.ca + .com registered
- Stripe connected to Payhip
Standing notes
- Anything monetary needs his approval, always — that seat is not delegable.
Chloe — CEO & Right-Hand Squirrel
The Top · Status: Active
Role & responsibilities
Runs the empire day to day. Assigns the crew's work, checks it before it travels, keeps the rules (legality, free-only, no surprises), and turns a dozen agents' noise into one clean Empire Report for Terry.
Tasks assigned
- Batch 1 launch — 8 products live — Done — Oct 27
- Christmas Sticker Pack listing (#9) — Done — Oct 27
- Blueprint plans #2–#6 to listing — In progress — copy gate passed, listings next
- Empire Dashboard (website version) — In progress
Current progress
Store, website, and Pinterest all live on launch night. Batch 2 blueprint plans cleared their gates and are next to list.
Recent deliverables
- Empire roster & operating system
- Launch-night coordination — 9 products, site, Pinterest
Standing notes
- Approves routine product/content/operational decisions as CEO; money always goes to Terry.
- Website security is Chloe/Sentinel's desk; day-to-day legality is Chloe/Warden's.
Wren — Scout — Research & Demand
Production Crew · Status: Active
Role & responsibilities
The trend-watcher. Reads marketplace and search demand, finds the gaps, tracks what competitors charge, and brings Chloe opportunities, never copies. If Scout can't prove people want it, we don't make it.
Tasks assigned
- Platform comparison (Etsy vs own-site stack) + market scans — Done — Oct 27
- Batch 2 lane ranking — homestead spreadsheets first — Done — Oct 27
- Ohhh List (#51–59) trend-check — Scheduled — Oct 28 trend watch
- Weekly trend watch — Recurring — Wednesdays ~8:42am
Current progress
Launch research complete; the recurring trend watch starts Oct 28 with a 6–8 week seasonal runway.
Recent deliverables
- Etsy policy/fees brief
- Platform comparison
- Batch 2 lane check
Standing notes
- Trend Doctrine: always trendy and cool, never boring and stale — anything testing stale gets cut or re-dressed.
Rowan — Sketch — Design & Art
Production Crew · Status: Active
Role & responsibilities
The artist's hand. Sticker art, sheet layouts, product artwork — built from our own assets: Chloe, the fox-and-feather mark, the hens, the farm. Drafts pictures first for Terry's eye; nothing is final until Terry says it looks right.
Tasks assigned
- Batch 1 art — stickers, wallpapers, colouring book — Done — Oct 27
- Christmas Sticker Pack — 6 designs — Done — Oct 27, Warden-cleared
- Ohhh Wave A art — Phone Kit, Trading Cards, Advent Calendar — Queued — after Oct 28 trend-check
Current progress
Nine live products carry Rowan's art; the Christmas pack passed its gate after a deterministic cleanup fix.
Recent deliverables
- Chloe & Farm Friends / Deathlayer / Pollinator sticker art
- Four Seasons wallpapers
- Colouring Book Vol. 1
- Christmas Sticker Pack
Standing notes
- Chloe is an eastern grey squirrel — no ear tufts, ever.
- Premium standard: images verified high-quality before they ship in any product.
Hazel — Scribe — Words & Listings
Production Crew · Status: Active
Role & responsibilities
The writer. Product descriptions, listing copy, FAQs, the honest fine print. Writes like a person, in the brand's voice — warm, plain, no hype we can't back up.
Tasks assigned
- Batch 1 listing copy — Done — Oct 27 (re-scoped to actual contents at the Warden gate)
- Christmas pack copy — Done — Oct 27
- Plans #2–#6 listing copy — Copy gate passed — 2 one-line fixes to apply
- Homestead spreadsheet copy — Queued — Batch 2
Current progress
All live listings carry Hazel's copy; plan copy traced claim-by-claim to the PDFs themselves.
Recent deliverables
- Batch 1 + Batch 2 listing packs
Standing notes
- Copy states the ACTUAL delivered contents only — the post-Warden-gate rule.
Silas — Ledger — Money & Books
Production Crew · Status: Standing by
Role & responsibilities
The counter. Fee math on every price before it's proposed, sales logged by division, the rolling HST total tracked against the single $30,000 threshold.
Tasks assigned
- Rolling HST total watch — Standing — $0 of $30,000 · alarm at $24,000
- Sales log by division — Standing by — opens at first sale
Current progress
Revenue $0, HST total $0 — true pre-first-sale values, recorded as such.
Recent deliverables
- None on the record yet.
Standing notes
- Unincorporated revenue across ALL divisions aggregates to one $30,000 HST threshold.
Iris — Lens — Photo & Video Direction
Production Crew · Status: Standing by
Role & responsibilities
The eye behind the camera — except the camera is Terry's phone. Writes shot lists and Reel scripts, and makes sure every product looks like what the buyer will actually receive.
Tasks assigned
- Shot lists for first physical blueprint builds — Queued
- Reel scripts — making-of content — Queued
Current progress
No work on the Oct 27 record — reported honestly as a quiet seat for launch night.
Recent deliverables
- None on the record yet.
Standing notes
- —
Briar — Warden — Legality & Quality Gate
Production Crew · Status: Active
Role & responsibilities
The conscience. Checks every product and post before it ships: our art only, honest claims, prices sane, quality real. Owns day-to-day legality — claims, IP, platform rules, compliance — and reports it.
Tasks assigned
- Batch 1 gate — Passed after copy re-scope — Oct 27
- Christmas pack gate + fix re-check — Cleared — Oct 27
- Sales editions #2–#6 gate — Passed — incl. catching removed text hiding in the PDF bytes; GC rewrite verified clean
- Plans copy gate — Passed with 2 one-line fixes — Oct 27
- Triple-check on every public post/listing — Standing
Current progress
Four gates run on launch night; nothing has shipped past her desk unchecked.
Recent deliverables
- Batch 1 Warden gate
- Christmas Warden gate
- Sales editions Warden gate
- Plans copy gate
Standing notes
- Gate authority: if Briar says no, it doesn't go out — nothing ships past a Warden no.
Wick — Sentinel — Website & Security
Specialists · Status: Active
Role & responsibilities
Keeper of foxfeatherfarms.ca/.com. Built the site on Cloudflare Pages, runs the protection stack — HTTPS, HSTS, DNSSEC, bot defence — and stands watch: monthly 13-point health check, security events, upkeep.
Tasks assigned
- Site setup plan + Cloudflare security runbook — Done — Oct 27
- foxfeatherfarms.ca live — 4 pages — Done — Oct 27
- Hardening — Always HTTPS, min TLS 1.2, HSTS, Bot Fight Mode, .com→.ca + www redirects — Done — Oct 27
- DNSSEC — Active on .com · still pending on .ca
- Monthly 13-point health check — Standing
Current progress
Storefront verified live at clean URLs with all 8 (now 9) product links correct.
Recent deliverables
- Sentinel site setup plan
- Cloudflare security runbook
- Live storefront
Standing notes
- Website security is Wick's job under Chloe's authority.
- Rejected a ~$432/yr paid domain plan — free-only rule.
Piper — Herald — Advertising
Specialists · Status: Standing by
Role & responsibilities
The loud one — but only when it's earned. Launch campaigns, product-drop pushes, the seasonal calendar. Free channels only. Piper decides how loud and where; he does not decide what we say.
Tasks assigned
- Launch push planning (free channels) — Queued
Current progress
No work on the Oct 27 record — Pinterest launch is Juniper's channel; Piper's pushes come with product drops.
Recent deliverables
- None on the record yet.
Standing notes
- No paid-ads seat exists — free-only rule.
Lark — Storyteller — Marketing & Brand Voice
Specialists · Status: Standing by
Role & responsibilities
The long game. Brand voice, content strategy, the story that turns strangers into neighbours: farm life, the making-of, the squirrel, the seasons. Runs Pinterest and Reels strategy with the caretakers.
Tasks assigned
- Content strategy — farm story, seasons, the cast — Standing
Current progress
Voice established in the live listings and the Pinterest launch pack.
Recent deliverables
- None on the record yet.
Standing notes
- Storyteller builds trust; Herald spends it carefully.
Fern — Keeper — Empire Hub Page
Page Caretakers · Status: Waiting on Terry
Role & responsibilities
Caretaker of the Fox Feather Farms hub Page: the front door. Farm life, announcements, highlights from every division, links to the shop. Owns the Page end-to-end: posting rhythm, comment and message drafts, Page health, a weekly paragraph up to Chloe.
Tasks assigned
- Phase 1 Page drafts (copy + first posts) — Done — in the launch pack
- Page creation — Waiting — Terry's clicks
Current progress
Drafts ready; the Page itself waits on Terry creating it.
Recent deliverables
- Phase 1 launch pack — Page drafts
Standing notes
- All roads meet at the hub Page.
Sorrel — Botanicals Page Caretaker
Page Caretakers · Status: Waiting on Terry
Role & responsibilities
Caretaker of the Fox Feather Botanicals Page: plants, aromatherapy lines, the grow room, what's ready and what's growing.
Tasks assigned
- Phase 1 Page drafts — Done — in the launch pack
- Page creation — Waiting — Terry's clicks
Current progress
Drafts ready; the Page waits on Terry creating it.
Recent deliverables
- Phase 1 launch pack — Page drafts
Standing notes
- —
Poppy — Art & Stickers Page Caretaker
Page Caretakers · Status: Waiting on Terry
Role & responsibilities
Caretaker of the Fox Feather Art & Stickers Page: Chloe art, sticker drops, the playful Page — the Deathlayer hens have a fan club waiting to happen here.
Tasks assigned
- Phase 1 Page drafts — Done — in the launch pack
- Page creation — Waiting — Terry's clicks
Current progress
Drafts ready; the products she'll feature are live and selling-ready.
Recent deliverables
- Phase 1 launch pack — Page drafts
Standing notes
- —
Cedar — Woodworks Page Caretaker
Page Caretakers · Status: Phase 2
Role & responsibilities
Caretaker of the Fox Feather Woodworks Page (Phase 2): boards, trays, resin work — the winter blueprint builds, photographed as they're made.
Tasks assigned
- Woodworks Page — Phase 2 — not yet stood up
- Blueprint plans #2–#6 (his line's first listings) — Warden-cleared — listing next
Current progress
Phase 2 seat; the plan listings that precede his Page are in motion.
Recent deliverables
- None on the record yet.
Standing notes
- Phase 2 — seat drawn, stood up when the Page launches.
Ivy — Greenhouse Glow Page Caretaker
Page Caretakers · Status: Phase 2
Role & responsibilities
Caretaker of the Greenhouse Glow game Page (Phase 2): screenshots, character introductions, playtest calls, launch content.
Tasks assigned
- Game Page — Phase 2 — not yet stood up
Current progress
Phase 2 seat; the game itself is in active development under the glasshouse goal.
Recent deliverables
- None on the record yet.
Standing notes
- Phase 2.
Juniper — Pinterest Caretaker
Page Caretakers · Status: Active
Role & responsibilities
Owns the Pinterest presence end-to-end: boards, pin cadence, Idea pins, and the triple-check before anything posts. Pinterest is the empire's free discovery engine.
Tasks assigned
- Business account + website claim — Done — Oct 27 (Rich Pins unlocked)
- 9 boards created — Done — Oct 27
- First 4 pins published — Done — Oct 27
- Remaining 16 launch pins — In progress — 3–4/day, week 1
- Christmas pack pins (3 drafts) — Queued — fill live links, triple-check, post
Current progress
Account claimed and posting on day one; cadence running.
Recent deliverables
- Pinterest launch pack
- Launch pack triple-check — cleared with fixes
Standing notes
- Native scheduler only.
- Triple-check rule: facts/links · honesty/policy · brand/typos — before anything publishes.
Willow — Host — Customer Care
Standing By · Status: Standing by — first sale
Role & responsibilities
Owns the buyers. Order questions, shipping hiccups, the lost-envelope rescue, returns handled kindly, review thank-yous — with Chloe reading over every reply before it goes.
Tasks assigned
- Customer care — Activates at first sale
- "Fox-Feather My Pet" intake/delivery process design — Needed before Ohhh #57 can list (Wave C)
Current progress
Seat approved on paper Oct 27; no customers yet — no sales yet.
Recent deliverables
- None on the record yet.
Standing notes
- Activates at first sale.
- Nobody who spends money with Fox Feather Farms talks to a void.
Reed — Stockkeeper — Inventory & Orders
Standing By · Status: Standing by — first sale
Role & responsibilities
Counts everything. Stock levels, low-stock warnings before they're emergencies, packing supplies, the order queue, the materials pot in physical form.
Tasks assigned
- Inventory & order queue — Activates at first sale
Current progress
Seat approved on paper Oct 27. The digital catalogue delivers automatically through Payhip, so Reed's first beat is the physical lines.
Recent deliverables
- None on the record yet.
Standing notes
- Activates at first sale.
Archie — Recorder — Reports & the Record
Specialists · Status: Active
Role & responsibilities
The empire's memory. Twice a day — 7:00am and 8:00pm — compiles what every crew member actually did: work produced, decisions made, things queued, problems found. Reports go to Chloe, never to Terry directly, and the archive stays so "what did we do last Tuesday?" always has an answer.
Tasks assigned
- Daily 7:00am + 8:00pm reports to Chloe — Recurring — both crons live
- Crew log upkeep — Standing — log convention set Oct 27
Current progress
First report filed the evening of Oct 27, backfilled from the day's crew log.
Recent deliverables
- Evening report — Oct 27, 2026
Standing notes
- Honesty rule: reports only work that's on the record — a quiet day is reported as a quiet day.
- Recorder reports go to Chloe only; Chloe briefs Terry.
Waiting on Terry
- Facebook Page creation clicks — Phase 1 drafts are ready in the launch pack — the clicks themselves are his hands (account signups = Terry).
- Cloudflare account 2FA — Still off — enabling it needs Terry and his authenticator in person. Whenever he's ready.
- Money approvals — None pending.